In-house product
One pipeline from idea to published post — for every brand you run.
An AI-assisted content platform that runs social media for several brands at once: ideas, briefs, asset matching, generation, review, approvals, scheduling, Meta publishing and analytics — with a diversity system that stops feeds going stale.
- idea to published post
- Pipeline
- idea to published post
- brands as configuration
- Multi-brand
- brands as configuration
- approval before anything ships
- Human
- approval before anything ships
The brief
Running social for several brands meant separate calendars, scattered asset folders and a lot of copy-paste — and the posts started to look the same.
What we built
We built a Next.js platform where every post moves through the same pipeline. Brands are data, so adding one is a form, not a fork. AI generation is switchable between providers with monthly budget caps, and a Creative Diversity System keeps formats rotating.
Idea → publish pipeline
Idea, plan, brief, asset match, generate, edit, review, approve, schedule, publish, analyze, learn.
Multi-brand
Brands are configuration — voice, palette, products and rules per brand.
AI with guardrails
Switchable providers, budget caps and human approval before anything ships.
Image & reel rendering
On-brand graphics rendered server-side with sharp, resvg and FFmpeg.
Calendar & approvals
A shared calendar and approval queue for the whole team.
Learns from results
Analytics feed a learnings log that shapes the next round of ideas.
Gallery
Every screen, up close.
Click any screenshot to open it full size — arrow keys step through.
Have something your business needs built?
Tell us about the process, the spreadsheet or the website that’s holding you back. We’ll come back with a plan, a timeline and a price.