01
Inventory is always out of date
Sold units still listed, new arrivals missing — buyers call about trucks you no longer have.
For equipment & truck dealers
Sell more units, with less back-and-forth.
Inventory websites that stay in sync, payment calculators that pre-qualify buyers, and ad campaigns that send them straight to the right unit.
What gets in the way
We’ve seen these up close.
02
Buyers can’t see the payment
Most equipment is bought on finance. If the monthly number isn’t on the page, the lead goes to a dealer who shows it.
03
Leads arrive with no context
A phone number and “is this available?” — no idea which unit, which ad, or whether they can qualify.
What we build
Website, software and marketing — from one team.
Pick one or all three. They’re built to work together, so every lead and every dollar is tracked end to end.
Your website
- Inventory with filters, specs and galleries
- Unit pages built to rank for make + model searches
- Finance and lease calculators on every unit
- Credit applications and onboarding online
Your software
- Inventory synced from one place
- Deal desk: quotes, trade-ins and consignment
- Customer portal for documents and payments
- FleetForge sales module for dealers who also rent
Your marketing
- Google Search + Performance Max on live inventory
- Meta catalogue ads for new arrivals
- Newsletters for featured units and auctions
- Every lead tagged with the unit and the ad
Questions we hear
Can the website pull from our existing inventory?
Usually, yes — from a DMS export, a spreadsheet or a feed. If inventory lives in your head and a whiteboard, we’ll give it a proper home first.
Do you work with auction and consignment units?
Yes. Auction listings, consignment terms and sold-unit archives are all things we’ve built for dealers.
Let’s build what your equipment business needs.
Tell us how the business runs today. We’ll come back with a plan — website, software, marketing or all three — and the numbers we expect it to move.