Blue Capital Equipment Finance

Equipment finance that lets borrowers see their numbers before they apply.

An Astro rebuild of a Webflow site for an equipment and truck finance broker: a calculator suite, guided configurators, industry and equipment pages, a deep blog and a pre-filled credit application.

Visit bcefinance.ca

for every kind of deal: Calculators; for every kind of deal
guided lease & protection configurators: Builders; guided lease & protection configurators
credit applications from the numbers: Pre-filled; credit applications from the numbers

The brief

Blue Capital finances trucks, trailers and heavy equipment across Canada and the US. Their Webflow site looked fine but converted poorly — visitors couldn’t model a deal, and every lead started from a blank form.

What we built

We rebuilt it as a static Astro site with interactive Preact islands. Visitors model their deal in a calculator or a guided builder, then carry those numbers straight into a pre-filled credit application. The forms can’t silently drop leads: the build fails if the form key is missing.

Calculator suite

Payment, lease, lease-vs-finance, affordability, TCO, cost per mile, factoring, fuel, tax and more.

Guided configurators

Find Your Solution, Lease Builder and Protection Builder walk borrowers to the right product.

Numbers carry through

Calculator results pre-fill the credit application, so nobody types a deal twice.

Industry & equipment pages

Trucking, construction, agriculture, manufacturing and medical — each with its own story.

Content engine

MDX articles, resource guides, a glossary and case studies built to rank.

Measured

GA4, Google Ads and Meta conversion tracking behind Consent Mode v2.

Information architecture

Mapped before a pixel was drawn.

Every section, page type and flow — planned around how customers actually shop, compare and apply.

bcefinance.ca

Calculators
- Finance payment
- Lease payment
- Lease vs finance
- Affordability
- Down payment
- Refinance
- TCO
- Cost per mile
- Factoring
- Fuel savings
- Tax & depreciation
Tools
- Find your solution
- Lease builder
- Protection builder
- Get approved
Equipment
- Trucks
- Trailers
- Construction
- Agriculture
- Manufacturing
- Medical
Industries
- Trucking
- Construction
- Agriculture
- Manufacturing
- Medical
Services
- Factoring
- Fuel card
- Warranty
- Truck protection
- Health products
- Canada leasing
- US leasing
Resources
- Credit guide
- Finance vs lease
- First truck
- How approval works
- Glossary
Blog
- Articles
Company
- About
- Case studies
- FAQ
- Contact