Marketing & growth
Google and Meta ads, SEO, email and social — built on top of the websites and systems we engineer, so every dollar is tracked from the first click to the signed customer. Spend goes where it returns the most.
Example: $3,000/month at a $4.50 click and a $3,500 customer returns 7× its spend. Try your own numbers below.
See how much ads cost for your industryGrowth dashboard
LiveLeads this month
67+10%
Cost per lead
$67−8%
Customers won
7+3
Return on ad spend
2.3×+0.6×
Leads by channel
What ads cost
Pick your industry for what a click and a lead typically cost on Google — in US or Canadian dollars — then see what a monthly budget buys and how many leads it takes to pay back.
Ad cost finder · 2026
What do Google Ads cost in your industry?
2026 medians from WordStream by LocaliQ (US search campaigns). Canada: US medians in CAD at 1.4021 (October 22, 2026).
What we run
Pick one or run the whole engine. Every channel is measured the same way — leads, cost per lead, customers and revenue — so budget moves to whatever returns the most.
01 · Paid acquisition
Search, Performance Max and YouTube — bidding on real conversions, not clicks.
02 · Paid acquisition
Facebook and Instagram lead campaigns, retargeting and creative that stops the scroll.
03 · Search
Technical foundations that score 100, plus a content engine that compounds every month.
04 · Search
Verified Google Business Profiles, service-area pages and reviews that win the map pack.
05 · Conversion
Calculators, configurators and pages built to convert — then tested to convert more.
06 · Conversion
GA4, Tag Manager, Google Ads and the Meta pixel — wired once, wired right, behind consent.
07 · Nurture
Hand-coded newsletters and nurture sequences that bring leads back when they’re ready.
09 · Systems
Leads routed straight into your CRM, with follow-ups and campaigns that run themselves.
10 · Systems
One monthly report in plain English: spend, leads, cost per lead, customers and revenue.
Inside the ad accounts
Search, social and video accounts from $1.5k to $11k a month. Spend, impressions, clicks and leads — the numbers every client sees, every day. Swipe through.
18 accounts · $1,520 to $11,040 a month · last 30 days
Budgets move weekly
Money shifts from the weakest campaign to the strongest — no set-and-forget.
Bids on real leads
Smart bidding trained on form fills and calls, not clicks or page views.
Waste cut at the source
Search terms, placements and audiences pruned every week.
The results
Follow a typical month from ad spend to signed customers: the revenue it returned, the leads it brought in, and where they land.
Where the money goes
A typical month, followed all the way through: 67 leads, 7 new customers and 2.3× the spend back in revenue.
The leads
The keyword someone searched, the creative they tapped, the page they filled in — it all lands with the lead, in your inbox and your CRM. Your team knows what they want before they pick up the phone.
Leads
2 new Newest firstReal software, demo data
FleetForge’s CRM keeps the ad source on every lead, reports which sources turn into customers, and how fast your team got back to them.
FleetForge CRM · customer details anonymised.
The funnel
Improve each stage a little — a better ad, a sharper landing page, a faster follow-up — and the customers at the bottom grow far faster than any single fix. That’s why we run the whole funnel, not just the ads.
Illustrative numbers per 10,000 ad impressions.
How we run ads
Creative that earns the click, search terms that pay, a budget that compounds, and campaigns that launch before the busy season.
Creative testing
Headlines, images, offers and landing pages run head to head every month. Small wins stack: a better ad and a better page multiply each other.
Meta · Lead form
B wins · +60% CTRVariant A
Variant B
Cost per lead down 35% after the switch.
Google · Responsive search ad
B wins · +46% CTRVariant A
Sponsored ·
Professional Services | Call Today
Trusted local experts. Contact us for a quote.
PricingReviewsGet a quote
Variant B
Sponsored ·
Get a Free Quote in 2 Minutes
Upfront pricing. Same-week start. 300+ 5★ reviews.
PricingReviewsGet a quote
★★★★★ 4.9 · 120 reviews
Cost per lead down 31% after the switch.
Landing page
B wins · +119% conv.Variant A
Contact form
Variant B
Instant price calculator
Cost per lead down 45% after the switch.
Creatives redrawn for this page.
Search terms & timing
We read what people actually typed before they clicked, cut the searches that never buy, and spend hardest at the hours leads really arrive.
Search terms · last 30 days
| Search term | Spend | Clicks | Leads | CPL |
|---|---|---|---|---|
| $330 | 72 | 8 | $41 | |
| $290 | 64 | 6 | $48 | |
| $225 | 48 | 5 | $45 | |
| $210 | 41 | 3 | $70 | |
| $160 | 33 | 3 | $53 | |
| Added as negative | $124 | 26 | 0 | — |
| Added as negative | $85 | 22 | 0 | — |
| Added as negative | $67 | 18 | 0 | — |
$276/month of wasted clicks cut by three negative keywords — reinvested in the terms that convert.
When leads arrive
Leads by weekday and time of day — budgets follow the dark squares.
Why returns compound
Paid search brings leads in from week one and levels off at whatever the budget buys. Content and SEO start slower — but every page keeps working, so organic leads keep climbing without more spend. Run both and the cost of each lead falls month after month.
Leads per month — paid vs organic
| Period | Organic (SEO) | Paid search |
|---|---|---|
| M1 | 4 | 20 |
| M2 | 6 | 30 |
| M3 | 9 | 40 |
| M4 | 13 | 40 |
| M5 | 17 | 41 |
| M6 | 22 | 40 |
| M7 | 27 | 41 |
| M8 | 32 | 40 |
| M9 | 37 | 41 |
| M10 | 42 | 40 |
| M11 | 47 | 41 |
| M12 | 52 | 40 |
Timing
Demand in our industries rises and falls with the seasons. Campaigns launched four to six weeks early have learned by the time buyers arrive — here’s the rhythm we plan around.
What to do this month
Equipment rental
Busy: scale what works
Move budget to the campaigns with the lowest cost per customer and keep testing one new ad a month.
Equipment & truck dealers
Busy: scale what works
Move budget to the campaigns with the lowest cost per customer and keep testing one new ad a month.
Trucking — driver hiring
Busy: scale what works
Move budget to the campaigns with the lowest cost per customer and keep testing one new ad a month.
Contractors & trades
Busy: scale what works
Move budget to the campaigns with the lowest cost per customer and keep testing one new ad a month.
Ad studio
Copy, imagery and the right format for every placement — feed, story, display, video and LinkedIn. A few concepts from our studio, made for brands in the industries we serve.
Concept work for illustrative brands, produced in-house.
The systems behind it
Every lead traced to the ad that found it, a budget that moves to what works, and a report you can read in five minutes.
Measurement
This is the exact tracking we set up for Mainland, Northland and Blue Capital. Every lead arrives knowing which ad found it.
01
Ad click
Google or Meta — click ID captured
02
Landing page
Fast, consent-aware, built to convert
03
Lead event
generate_lead · rental_request · credit_application · click_call
04
Ad platforms
GA4 key events → Google Ads conversions · Meta pixel with event ID
05
Your inbox & CRM
Every lead arrives with its ad source and click ID
06
Revenue
Won customers tie back to the campaign that found them
Consent Mode v2 — tags wait for permission
No names, emails or phones sent to ad platforms
Each conversion counted once, with a unique event ID
Where the budget goes
We start weighted toward high-intent search, keep a slice for testing, and move money every month toward whatever is returning the most.
Share of monthly ad budget
| Google Search | 45% |
| Meta (FB & IG) | 25% |
| Performance Max | 15% |
| Retargeting | 10% |
| Testing | 5% |
The first 90 days
Your monthly report
Every month: what we spent, what it produced, what each lead cost, which campaigns won customers — and exactly what we’ll change next.
Monthly growth report
Month 6
Ad spend
$4,500
Leads
67
Cost per lead
$67
Cost per lead
| Period | Cost per lead |
|---|---|
| M1 | $112 |
| M2 | $97 |
| M3 | $86 |
| M4 | $78 |
| M5 | $72 |
| M6 | $68 |
Speed to lead
A lead that hears back in five minutes is several times more likely to sign than one that waits until tomorrow. So we wire instant alerts, auto-replies and follow-up reminders — and report your reply times next to your ad results.
Instant
lead alerts
Auto
first reply
Tracked
reply times
Leads that become customers, by time to first reply
| Under 5 minutes | 21% |
| 5–30 minutes | 14% |
| 30–60 minutes | 9% |
| 1–24 hours | 5% |
| Next day or later | 2% |
What happens
0.00s
Our guarantees
or we keep working
Every site we launch scores 90+ on Google PageSpeed for mobile. If it doesn’t, we keep working on it at no extra cost.
from content sign-off
Standard marketing websites go live within 30 days of your content being signed off — with a dated plan from day one.
accounts, data and code
Domains, ad accounts, analytics and every line of code are in your name. You can revoke our access any time.
no lock-in contracts
Ad management runs month to month. If we’re not earning our keep, cancel with 30 days’ notice.
Why us
ATAvi Technologies
Typical agency
Doing it yourself
Who owns the ad accounts and data
Leads traced to revenue
Website, calculators and CRM
Knows your industry
Contract
Reporting
Site speed
Your time each month
Where the ad money goes
ROI calculator
When a customer is worth thousands, a well-run campaign returns many times its cost. Start from your industry’s benchmarks, then drag the sliders to your own numbers.
What ads cost in every industry →Leads / month
40
Cost per lead
$75
New customers / month
6.0
Revenue / month
$21,000
Return on ad spend
7.0×
revenue for every $1 of ad spend, once ramped
12-month net return
$200K
revenue minus ad spend, including the ramp-up
Spend vs revenue, month by month
Ways to work with us
Every plan has a monthly management fee, quoted on request to your goals. Ad spend is separate — it’s paid straight to Google and Meta, from accounts in your name.
One channel, done properly
Suits $2k–4k/mo in ad spend
+ monthly management fee · on request
Search + social, with SEO compounding
Suits $4k–8k/mo in ad spend
+ monthly management fee · on request
Every channel, multiple brands or regions
Suits $8k+/mo in ad spend
+ monthly management fee · on request
| Feature | Launch | Growth | Scale |
|---|---|---|---|
| Budget & fees | |||
| Ad spend it suits | $2k–4k/mo | $4k–8k/mo | $8k+/mo |
| Ad spend paid straight to Google & Meta | |||
| Monthly management fee | On request | On request | On request |
| Channels | |||
| Channels | One, usually Google Search | Search + social | Every channel |
| Performance Max & Meta | — | ||
| Video, YouTube & retargeting | — | — | |
| Multi-brand & multi-region accounts | — | — | |
| Setup & optimisation | |||
| Tracking: GA4, GTM, consent, conversions | |||
| A landing page built to convert | |||
| Weekly optimisation | |||
| Creative testing every month | — | ||
| Calculators, configurators & CRO tests | — | — | |
| Growth engine | |||
| SEO fixes + a content engine | — | ||
| Email nurture & CRM lead routing | — | ||
| Reporting | |||
| Monthly report | |||
| Live dashboard | — | ||
| Revenue reporting from your CRM | — | — | |
| Strategy calls | Monthly | Monthly | Fortnightly |
Tell us your goals — we’ll recommend a plan and quote the management fee.
The toolkit
Ads
Measurement
Search & local
Content & CRM
Campaigns we’ve shipped
Free playbook
Nine chapters for equipment, fleet and trades businesses — Google and Meta ads, local SEO, speed to lead, seasonality and a 90-day plan, with the checklists to act on it.
Questions
Paid search usually produces leads in the first few weeks; campaigns get cheaper as they learn over the first two months. SEO compounds more slowly — expect momentum from month three and growth from there.
Enough to get meaningful data — for most local B2B businesses that’s $2,000–$8,000 a month in ad spend, plus our management fee. The calculator above shows what your numbers return.
Every plan — Launch, Growth and Scale — has a monthly management fee for running your marketing, quoted on request once we know your goals. Ad spend is separate: it goes straight to Google and Meta from accounts in your name, so you see exactly what each platform charged.
No honest agency can guarantee ad results. What we guarantee is measurement: you’ll see exactly what every dollar did, every month, and we’ll tell you plainly what’s working and what isn’t.
Yes. Your Google Ads, Meta, GA4 and Tag Manager accounts are created in your name. We work inside them with access you can revoke any time.
Everything runs behind Consent Mode, ad platforms receive no names, emails or phone numbers from our tracking, and we flag where rules like Quebec’s Law 25 need extra care.
Enough for each campaign to collect a few leads a week — below that, the platforms can’t learn and every result is noise. For most local B2B businesses that means starting around $2,000–$4,000 a month and scaling once cost per lead settles.
Every lead carries its source, campaign and click ID into your inbox and CRM. When a lead becomes a customer, the revenue is tied back to the ad that found them — that’s how the return-on-spend numbers are built.
Yes — copy, images, short videos and landing pages, in your brand. We test new versions every month and keep whatever wins.
Absolutely. High-intent search is usually the best place to start. We add Meta, Performance Max, SEO and email once the tracking and the first campaign are working.
Usually, yes — we’ll audit it first. If the site is what’s holding conversions back, we can rebuild it; that’s our day job.
Tell us about your business and what a customer is worth. We’ll come back with a channel plan, a budget and the numbers we expect it to return.
Talk to Avi Technologies
Real people in Surrey, BC — working with clients everywhere.
