Google Ads
Search, Performance Max and YouTube — bidding on real conversions, not clicks.
- Keyword & competitor research
- Conversion-based bidding
- Call & lead-form assets
Marketing & growth
Marketing that pays for itself.
Google and Meta ads, SEO, email and social — built on top of the websites and systems we engineer, so every dollar is tracked from the first click to the signed customer. Spend goes where it returns the most.
Example: $3,000/month at a $4.50 click and a $3,500 customer returns 7× its spend. Try your own numbers below.
Growth dashboard
LiveLeads this month
118+10%
Cost per lead
$68−8%
Customers won
13+3
Return on ad spend
2.3×+0.6×
Leads per monthlast 10 months
Leads by channel
Google Search 52%
Meta 24%
Organic search 16%
Email 8%
- Lighthouse SEO on sites we launch
- 100
- Lighthouse SEO on sites we launch
- tied to the ad that found it
- Every lead
- tied to the ad that found it
- Consent Mode v2 on every site
- Consent first
- Consent Mode v2 on every site
- personal details sent to ad platforms
- Zero
- personal details sent to ad platforms
What we run
Every channel that brings in customers.
Pick one or run the whole engine. Either way it’s measured the same way: leads, cost per lead, customers and revenue.
Meta ads
Facebook and Instagram lead campaigns, retargeting and creative that stops the scroll.
- Lead & traffic campaigns
- Retargeting audiences
- Creative testing
SEO
Technical foundations that score 100, plus a content engine that compounds every month.
- Technical & speed audits
- Content strategy & writing
- Schema & internal linking
Local SEO
Verified Google Business Profiles, service-area pages and reviews that win the map pack.
- Google Business Profile
- Service-area landing pages
- Review generation
Landing pages & CRO
Calculators, configurators and pages built to convert — then tested to convert more.
- Offer & page design
- Calculators & quote tools
- A/B testing
Conversion tracking
GA4, Tag Manager, Google Ads and the Meta pixel — wired once, wired right, behind consent.
- GA4 key events
- Ads conversion imports
- Consent Mode v2
Email marketing
Hand-coded newsletters and nurture sequences that bring leads back when they’re ready.
- Branded newsletters
- Nurture sequences
- List growth
Social content
On-brand posts and reels for every brand, produced through our own content pipeline.
- Content calendars
- Launch campaigns
- Multi-brand production
CRM & automation
Leads routed straight into your CRM, with follow-ups and campaigns that run themselves.
- Lead routing
- Follow-up prompts
- Campaign sender
Reporting
One monthly report in plain English: spend, leads, cost per lead, customers and revenue.
- Live dashboards
- Monthly report & call
- Next-month plan
Inside the ad accounts
Thousands a month in ad spend. Every dollar accounted for.
Search, social and video accounts from $1.5k to $11k a month. Spend, impressions, clicks and leads — the numbers every client sees, every day. Swipe through.
18 accounts · $1,520 to $11,040 a month · last 30 days
1 / 18
-
Budgets move weekly
Money shifts from the weakest campaign to the strongest — no set-and-forget.
-
Bids on real leads
Smart bidding trained on form fills and calls, not clicks or page views.
-
Waste cut at the source
Search terms, placements and audiences pruned every week.
Where the money goes
What $8,000 a month turns into: $18,300.
A typical month, followed all the way through: 118 leads, 13 new customers and 2.3× the spend back in revenue.
Google SearchMeta (FB & IG)Performance Max
- $8,000
- Ad spend
- 4,913
- Clicks
- 118
- Leads
- 60
- Qualified
- 13
- Customers
- $18,300
- Revenue won
- Cost per lead
- $67.80
- Cost per customer
- $615
- Lead → customer
- 11.0%
- Return on ad spend
- 2.3×
The leads
Every lead arrives knowing which ad found it.
The keyword someone searched, the creative they tapped, the page they filled in — it all lands with the lead, in your inbox and your CRM. Your team knows what they want before they pick up the phone.
- Source, campaign, keyword and click ID on every lead
- Instant alerts so the first reply goes out in minutes
- Won deals tie back to the campaign that started them
- Lost reasons tracked — price, timing, availability — and fed back into the ads
Leads
2 new Newest first- HS · Quote request · 3 locations Google Ads Search · New $5,850 · 2 min
- RH · Booked a call · Thu 10:30 Meta Lead form · Contacted $1,450 · 18 min
- OF · Pricing enquiry Google Ads Performance Max Qualified $3,900 · 1 h
- CB · Callback request Google Ads Search · Quoted $2,100 · 3 h
- SF · Consultation booked Meta Retargeting · Won $2,980 · 5 h
- PG · Quote request · 5 sites Organic SEO · Qualified $6,750 · Yesterday
- CM · Demo request Email Newsletter · Contacted $1,800 · Yesterday
Real software, demo data
Then the lead lands in the CRM we built.
FleetForge’s CRM keeps the ad source on every lead, reports which sources turn into customers, and how fast your team got back to them.
FleetForge CRM · customer details anonymised.
ROI calculator
See what your ad spend could return.
When a customer is worth thousands, a well-run campaign returns many times its cost. Drag the sliders to your own numbers.
Leads / month
40
Cost per lead
$75
New customers / month
6.0
Revenue / month
$21,000
Return on ad spend
7.0×
revenue for every $1 of ad spend, once ramped
12-month net return
$200K
revenue minus ad spend, including the ramp-up
Spend vs revenue, month by month
- Revenue
- Ad spend
The funnel
Small lifts at every step multiply.
Improve each stage a little — a better ad, a sharper landing page, a faster follow-up — and the customers at the bottom grow far faster than any single fix. That’s why we run the whole funnel, not just the ads.
Illustrative numbers per 10,000 ad impressions.
- 10,000 Seen · impressions Targeting · creative · SEO rankings
- 400 Clicked · 4% click-through Ad copy · search terms · titles
- 24 Enquired · 6% become leads Landing pages · calculators · forms
- 12 Qualified · 50% are a fit Lead questions · fast follow-up
- 4 Won · 1 in 3 close CRM · email nurture · retargeting
Creative testing
We test everything. The numbers pick the winner.
Headlines, images, offers and landing pages run head to head every month. Small wins stack: a better ad and a better page multiply each other.
Meta · Lead form
B wins · +60% CTRVariant A
· Sponsored
Quality service you can trustCall us for an estimate Get quote
- CTR
- 1.12%
- CPL
- $71
Variant B
· Sponsored
THIS WEEK
Your free quote in 2 minutesSame-week start · rated 4.9★ Get quote
- CTR
- 1.79%
- CPL
- $46
Cost per lead down 35% after the switch.
Google · Responsive search ad
B wins · +46% CTRVariant A
Sponsored ·
Professional Services | Call Today
Trusted local experts. Contact us for a quote.
PricingReviewsGet a quote
- CTR
- 5.4%
- CPL
- $88
Variant B
Sponsored ·
Get a Free Quote in 2 Minutes
Upfront pricing. Same-week start. 300+ 5★ reviews.
PricingReviewsGet a quote
★★★★★ 4.9 · 120 reviews
- CTR
- 7.9%
- CPL
- $61
Cost per lead down 31% after the switch.
Landing page
B wins · +119% conv.Variant A
Contact form
- Conv.
- 3.1%
- CPL
- $94
Variant B
Instant price calculator
Standard $1,950
- Conv.
- 6.8%
- CPL
- $52
Cost per lead down 45% after the switch.
Creatives redrawn for this page.
Search terms & timing
Pay for buyers. Block the browsers.
We read what people actually typed before they clicked, cut the searches that never buy, and spend hardest at the hours leads really arrive.
Search terms · last 30 days
| Search term | Spend | Clicks | Leads | CPL |
|---|---|---|---|---|
| $330 | 72 | 8 | $41 | |
| $290 | 64 | 6 | $48 | |
| $225 | 48 | 5 | $45 | |
| $210 | 41 | 3 | $70 | |
| $160 | 33 | 3 | $53 | |
| Added as negative | $124 | 26 | 0 | — |
| Added as negative | $85 | 22 | 0 | — |
| Added as negative | $67 | 18 | 0 | — |
$276/month of wasted clicks cut by three negative keywords — reinvested in the terms that convert.
When leads arrive
Leads by weekday and time of day — budgets follow the dark squares.
6a8a10a12p2p4p6p8p Mon Tue Wed Thu Fri Sat Sun
Fewer
More
- Bids up 20% weekday mornings, when buyers are at their desks
- Call ads only while someone can answer the phone
- Weekend budget moved to retargeting
Why returns compound
Ads switch on fast. SEO keeps growing.
Paid search brings leads in from week one and levels off at whatever the budget buys. Content and SEO start slower — but every page keeps working, so organic leads keep climbing without more spend. Run both and the cost of each lead falls month after month.
- Paid: fast, predictable, stops when spend stops
- Organic: slower start, compounds, no cost per click
Leads per month — paid vs organic
- Organic (SEO)
- Paid search
View as table
| Period | Organic (SEO) | Paid search |
|---|---|---|
| M1 | 4 | 20 |
| M2 | 6 | 30 |
| M3 | 9 | 40 |
| M4 | 13 | 40 |
| M5 | 17 | 41 |
| M6 | 22 | 40 |
| M7 | 27 | 41 |
| M8 | 32 | 40 |
| M9 | 37 | 41 |
| M10 | 42 | 40 |
| M11 | 47 | 41 |
| M12 | 52 | 40 |
Measurement
From ad click to customer — every step tracked.
This is the exact tracking we set up for Mainland, Northland and Blue Capital. Every lead arrives knowing which ad found it.
-
01
Ad click
Google or Meta — click ID captured
-
02
Landing page
Fast, consent-aware, built to convert
-
03
Lead event
generate_lead · rental_request · credit_application · click_call
-
04
Ad platforms
GA4 key events → Google Ads conversions · Meta pixel with event ID
-
05
Your inbox & CRM
Every lead arrives with its ad source and click ID
-
06
Revenue
Won customers tie back to the campaign that found them
Consent Mode v2 — tags wait for permission
No names, emails or phones sent to ad platforms
Each conversion counted once, with a unique event ID
Speed to lead
The fastest reply wins the customer.
A lead that hears back in five minutes is several times more likely to sign than one that waits until tomorrow. So we wire instant alerts, auto-replies and follow-up reminders — and report your reply times next to your ad results.
Instant
lead alerts
Auto
first reply
Tracked
reply times
Leads that become customers, by time to first reply
- Under 5 minutes 21%
- 5–30 minutes 14%
- 30–60 minutes 9%
- 1–24 hours 5%
- Next day or later 2%
View as table
| Under 5 minutes | 21% |
| 5–30 minutes | 14% |
| 30–60 minutes | 9% |
| 1–24 hours | 5% |
| Next day or later | 2% |
Where the budget goes
A starting mix — then the data decides.
We start weighted toward high-intent search, keep a slice for testing, and move money every month toward whatever is returning the most.
Share of monthly ad budget
- Google Search 45%
- Meta (FB & IG) 25%
- Performance Max 15%
- Retargeting 10%
- Testing 5%
View as table
| Google Search | 45% |
| Meta (FB & IG) | 25% |
| Performance Max | 15% |
| Retargeting | 10% |
| Testing | 5% |
The first 90 days
Tracking first. Then launch. Then compound.
W1W2W3W4W5W6W7W8W9W10W11W12W13
- Audit, goals & offer
- Tracking: GA4, GTM, pixels, consent
- Landing pages & calculators
- Google Search launch
- Meta campaigns
- SEO fixes + content engine
- Email nurture
- Weekly optimisation
- Monthly report & call
- Set-up
- Running & optimising
- Report
Your monthly report
Plain English. Real numbers. A plan.
Every month: what we spent, what it produced, what each lead cost, which campaigns won customers — and exactly what we’ll change next.
- Spend, leads and cost per lead by channel
- Customers and revenue traced to campaigns
- Search terms, creatives and pages that won
- Next month’s budget moves
Monthly growth report
Month 6
Ad spend
$8,000
Leads
118
Cost per lead
$68
Cost per lead
View as table
| Period | Cost per lead |
|---|---|
| M1 | $112 |
| M2 | $97 |
| M3 | $86 |
| M4 | $78 |
| M5 | $72 |
| M6 | $68 |
Our guarantees
Promises in writing, not small print.
90+ speed score
or we keep working
Every site we launch scores 90+ on Google PageSpeed for mobile. If it doesn’t, we keep working on it at no extra cost.
Live in 30 days
from content sign-off
Standard marketing websites go live within 30 days of your content being signed off — with a dated plan from day one.
You own everything
accounts, data and code
Domains, ad accounts, analytics and every line of code are in your name. You can revoke our access any time.
Month-to-month
no lock-in contracts
Ad management runs month to month. If we’re not earning our keep, cancel with 30 days’ notice.
Ways to work with us
Start focused. Scale what works.
Every plan is quoted to your goals. Ad spend is paid straight to Google and Meta, from accounts in your name.
Launch
One channel, done properly
Suits $2k–4k/mo in ad spend
- Tracking: GA4, GTM, consent, conversions
- One channel — usually Google Search
- A landing page built to convert
- Weekly optimisation
- Monthly report & call
Growth
Search + social, with SEO compounding
Suits $4k–8k/mo in ad spend
- Everything in Launch
- Google Search, Performance Max & Meta
- Creative testing every month
- SEO fixes + a content engine
- Email nurture & CRM lead routing
- Live dashboard
Scale
Every channel, multiple brands or regions
Suits $8k+/mo in ad spend
- Everything in Growth
- Multi-brand & multi-region accounts
- Video, YouTube & retargeting
- Calculators, configurators & CRO tests
- Revenue reporting from your CRM
- Fortnightly strategy calls
The toolkit
The platforms we run, and the software we wrote ourselves.
Ads
- Google Ads
- Performance Max
- YouTube
- Meta Ads Manager
- LinkedIn Ads
- Microsoft Ads
Measurement
- Google Analytics 4
- Tag Manager
- Consent Mode v2
- Search Console
- Looker Studio
- Call tracking
Search & local
- Technical SEO audits
- Schema markup
- Google Business Profile
- Review generation
- Service-area pages
Content & CRM
- Social Media OS
- Email newsletters
- Nurture sequences
- FleetForge CRM
- Lead routing
Campaigns we’ve shipped
Launches, newsletters and social — on brand, every time.
Questions
Straight answers.
How fast will we see results?
Paid search usually produces leads in the first few weeks; campaigns get cheaper as they learn over the first two months. SEO compounds more slowly — expect momentum from month three and growth from there.
What budget do we need?
Enough to get meaningful data — for most local B2B businesses that’s $2,000–$8,000 a month in ad spend, plus our management fee. The calculator above shows what your numbers return.
Do you guarantee results?
No honest agency can guarantee ad results. What we guarantee is measurement: you’ll see exactly what every dollar did, every month, and we’ll tell you plainly what’s working and what isn’t.
Do we own the accounts and data?
Yes. Your Google Ads, Meta, GA4 and Tag Manager accounts are created in your name. We work inside them with access you can revoke any time.
What about privacy rules?
Everything runs behind Consent Mode, ad platforms receive no names, emails or phone numbers from our tracking, and we flag where rules like Quebec’s Law 25 need extra care.
How much should we spend on ads?
Enough for each campaign to collect a few leads a week — below that, the platforms can’t learn and every result is noise. For most local B2B businesses that means starting around $2,000–$4,000 a month and scaling once cost per lead settles.
How do you know which ads produced customers?
Every lead carries its source, campaign and click ID into your inbox and CRM. When a lead becomes a customer, the revenue is tied back to the ad that found them — that’s how the return-on-spend numbers are built.
Do you make the ad creative?
Yes — copy, images, short videos and landing pages, in your brand. We test new versions every month and keep whatever wins.
Can we start with just Google?
Absolutely. High-intent search is usually the best place to start. We add Meta, Performance Max, SEO and email once the tracking and the first campaign are working.
Can you work with our existing website?
Usually, yes — we’ll audit it first. If the site is what’s holding conversions back, we can rebuild it; that’s our day job.
Make your marketing pay for itself.
Tell us about your business and what a customer is worth. We’ll come back with a channel plan, a budget and the numbers we expect it to return.