Insights
Notes from the workshop.
How we build software, websites and campaigns that hold up in the real world — written for the people who run the business, not just the people who code it.
Engineering · 6 min read
How we built a billing engine that never loses a cent
Leasing invoices look simple until you meet partial months, mileage true-ups and three kinds of sales tax. Here's how FleetForge keeps every cent accounted for.
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Marketing · 4 min read
What a $3,000 ad budget actually buys
Clicks, leads, customers and the maths in between — an honest walk through a $3,000-a-month campaign for a local B2B business.
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Engineering · 5 min read
Two-way QuickBooks sync without drift: how FleetForge keeps the books aligned
Most accounting integrations quietly fall out of step. Here's the architecture that keeps FleetForge and QuickBooks Online telling the same story.
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Product · 4 min read
Why we run FleetForge single-tenant — and when you should care
Shared-database SaaS is cheaper to run. Here's why we give every leasing operator their own server, database and brand anyway, and what the trade-offs really are.
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Websites · 4 min read
Your website's calculator is your best salesperson
A good payment calculator answers the question every buyer is too shy to ask — and, built properly, hands you a warm lead with the numbers already filled in.
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Marketing · 5 min read
Conversion tracking without creeping on your customers
You can know exactly which ads produce customers without handing their names and phone numbers to ad platforms. Here's the set-up we use.
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