01
Split by treatment value
Implants and Invisalign are worth far more than a cleaning. Give high-value treatments their own campaigns and budgets.
How much do Google Ads cost for dentists?
In 2026 the median campaign paid US$8.00CA$11.22 per click and US$72.97CA$102.31 per lead — 9% above the all-industry median.
- Cost per click
- US$8.00CA$11.22
- 48% above all industries
- Cost per lead
- US$72.97CA$102.31
- 9% above all industries
- Click-through rate
- 5.66%
- 15% below all industries
- Clicks that become leads
- 10.67%
- 30% above all industries
What a budget buys
Clicks and leads at the median.
Clicks use the median cost per click; leads use the median cost per lead. Each is a separate median, so the two won’t match exactly.
| Monthly budget | Clicks | Leads |
|---|---|---|
| US$1,000 | ≈ 125 | ≈ 14 |
| US$2,500 | ≈ 313 | ≈ 34 |
| US$5,000 | ≈ 625 | ≈ 69 |
| US$10,000 | ≈ 1,250 | ≈ 137 |
| Monthly budget | Clicks | Leads |
|---|---|---|
| CA$1,000 | ≈ 89 | ≈ 10 |
| CA$2,500 | ≈ 223 | ≈ 24 |
| CA$5,000 | ≈ 446 | ≈ 49 |
| CA$10,000 | ≈ 892 | ≈ 98 |
When it pays back
How many leads must become customers?
At the median cost per lead, one customer from this many leads covers the ad spend. Any better and the ads make money.
| A customer is worth | Break even at |
|---|---|
| US$500 | 1 in 6 leads |
| US$1,000 | 1 in 13 leads |
| US$2,500 | 1 in 34 leads |
| US$5,000 | 1 in 68 leads |
| US$10,000 | 1 in 137 leads |
| A customer is worth | Break even at |
|---|---|
| CA$500 | 1 in 4 leads |
| CA$1,000 | 1 in 9 leads |
| CA$2,500 | 1 in 24 leads |
| CA$5,000 | 1 in 48 leads |
| CA$10,000 | 1 in 97 leads |
Who this covers
Dentists & Dental Services
- General dentistry
- Orthodontists
- Cosmetic dentistry
- Implants
- Emergency dental
Examples of businesses in this category — our grouping, not the report’s.
How we’d run it
02
New-patient offers
A clear new-patient offer on a dedicated page usually beats sending people to the homepage.
03
Answer insurance questions up front
Mention direct billing and accepted plans — it’s often the deciding factor.
Questions
How much does a Google Ads click cost for dentists?
The 2026 median was US$8.00 per click in the US — about CA$11.22 at the October 22, 2026 exchange rate. That’s 48% above the all-industry median of US$5.42.
What does a lead cost for dentists in Canada?
Converted from the US median, about CA$102.31 per lead (US$72.97 in the US). The report has no separate Canadian figures, so treat it as a guide — local competition and your landing page move it up or down.
How many leads does US$2,500 a month buy?
At the median cost per lead, about 34 leads a month in the US, or 24 for CA$2,500 in Canada. A stronger landing page and faster follow-up can lift that well above the median.
Similar costs
- Finance & Insurance US$74.44CA$104.37 per lead
- Industrial & Commercial US$75.19CA$105.42 per lead
- Education & Instruction US$77.48CA$108.63 per lead
Source
WordStream by LocaliQ — Google Ads Benchmarks 2026 — 13,474 US-based Google Ads and Microsoft Ads search campaigns, April 1, 2025 – March 31, 2026. Each “average” is a median, to limit the effect of outliers. All amounts in the report are in US dollars. Canadian figures convert the US medians at 1.4021 CAD per USD (Bank of Canada, October 22, 2026); the report has no separate Canadian data.
Want results better than the median?
Tell us what a customer is worth. We’ll come back with a budget, a channel plan and the numbers we expect it to return.