01
Filter out the wrong buyers
B2B terms attract job seekers and students. Strong negative keyword lists cut a lot of wasted spend.
How much do Google Ads cost for business services?
In 2026 the median campaign paid US$5.87CA$8.23 per click and US$93.69CA$131.36 per lead — 40% above the all-industry median.
- Cost per click
- US$5.87CA$8.23
- 8% above all industries
- Cost per lead
- US$93.69CA$131.36
- 40% above all industries
- Click-through rate
- 6.10%
- 8% below all industries
- Clicks that become leads
- 4.85%
- 41% below all industries
What a budget buys
Clicks and leads at the median.
Clicks use the median cost per click; leads use the median cost per lead. Each is a separate median, so the two won’t match exactly.
| Monthly budget | Clicks | Leads |
|---|---|---|
| US$1,000 | ≈ 170 | ≈ 11 |
| US$2,500 | ≈ 426 | ≈ 27 |
| US$5,000 | ≈ 852 | ≈ 53 |
| US$10,000 | ≈ 1,704 | ≈ 107 |
| Monthly budget | Clicks | Leads |
|---|---|---|
| CA$1,000 | ≈ 122 | ≈ 8 |
| CA$2,500 | ≈ 304 | ≈ 19 |
| CA$5,000 | ≈ 608 | ≈ 38 |
| CA$10,000 | ≈ 1,215 | ≈ 76 |
When it pays back
How many leads must become customers?
At the median cost per lead, one customer from this many leads covers the ad spend. Any better and the ads make money.
| A customer is worth | Break even at |
|---|---|
| US$500 | 1 in 5 leads |
| US$1,000 | 1 in 10 leads |
| US$2,500 | 1 in 26 leads |
| US$5,000 | 1 in 53 leads |
| US$10,000 | 1 in 106 leads |
| A customer is worth | Break even at |
|---|---|
| CA$500 | 1 in 3 leads |
| CA$1,000 | 1 in 7 leads |
| CA$2,500 | 1 in 19 leads |
| CA$5,000 | 1 in 38 leads |
| CA$10,000 | 1 in 76 leads |
Who this covers
Business Services
- Accountants & bookkeepers
- IT & managed services
- Consultants
- Commercial cleaning
- Security & facilities
Examples of businesses in this category — our grouping, not the report’s.
How we’d run it
02
Offer a next step that fits
A quote, a call or a short audit converts better than “contact us” for considered purchases.
03
Measure the whole cycle
B2B deals take weeks. Pass won deals back from the CRM so campaigns learn which leads become clients.
Questions
How much does a Google Ads click cost for business services?
The 2026 median was US$5.87 per click in the US — about CA$8.23 at the October 22, 2026 exchange rate. That’s 8% above the all-industry median of US$5.42.
What does a lead cost for business services in Canada?
Converted from the US median, about CA$131.36 per lead (US$93.69 in the US). The report has no separate Canadian figures, so treat it as a guide — local competition and your landing page move it up or down.
How many leads does US$2,500 a month buy?
At the median cost per lead, about 27 leads a month in the US, or 19 for CA$2,500 in Canada. A stronger landing page and faster follow-up can lift that well above the median.
Similar costs
- Home & Home Improvement US$90.92CA$127.48 per lead
- Apparel / Fashion & Jewelry US$97.51CA$136.72 per lead
- Real Estate US$102.51CA$143.73 per lead
Source
WordStream by LocaliQ — Google Ads Benchmarks 2026 — 13,474 US-based Google Ads and Microsoft Ads search campaigns, April 1, 2025 – March 31, 2026. Each “average” is a median, to limit the effect of outliers. All amounts in the report are in US dollars. Canadian figures convert the US medians at 1.4021 CAD per USD (Bank of Canada, October 22, 2026); the report has no separate Canadian data.
Want results better than the median?
Tell us what a customer is worth. We’ll come back with a budget, a channel plan and the numbers we expect it to return.