01
Win the “near me” search
Most pet searches are local and urgent. Tight radius targeting, call extensions and opening hours in the ad do more than a bigger budget.
How much do Google Ads cost for animals & pets?
In 2026 the median campaign paid US$4.06CA$5.69 per click and US$31.50CA$44.17 per lead — 53% below the all-industry median.
- Cost per click
- US$4.06CA$5.69
- 25% below all industries
- Cost per lead
- US$31.50CA$44.17
- 53% below all industries
- Click-through rate
- 7.49%
- 13% above all industries
- Clicks that become leads
- 16.22%
- 98% above all industries
What a budget buys
Clicks and leads at the median.
Clicks use the median cost per click; leads use the median cost per lead. Each is a separate median, so the two won’t match exactly.
| Monthly budget | Clicks | Leads |
|---|---|---|
| US$1,000 | ≈ 246 | ≈ 32 |
| US$2,500 | ≈ 616 | ≈ 79 |
| US$5,000 | ≈ 1,232 | ≈ 159 |
| US$10,000 | ≈ 2,463 | ≈ 317 |
| Monthly budget | Clicks | Leads |
|---|---|---|
| CA$1,000 | ≈ 176 | ≈ 23 |
| CA$2,500 | ≈ 439 | ≈ 57 |
| CA$5,000 | ≈ 878 | ≈ 113 |
| CA$10,000 | ≈ 1,757 | ≈ 226 |
When it pays back
How many leads must become customers?
At the median cost per lead, one customer from this many leads covers the ad spend. Any better and the ads make money.
| A customer is worth | Break even at |
|---|---|
| US$500 | 1 in 15 leads |
| US$1,000 | 1 in 31 leads |
| US$2,500 | 1 in 79 leads |
| US$5,000 | 1 in 158 leads |
| US$10,000 | 1 in 317 leads |
| A customer is worth | Break even at |
|---|---|
| CA$500 | 1 in 11 leads |
| CA$1,000 | 1 in 22 leads |
| CA$2,500 | 1 in 56 leads |
| CA$5,000 | 1 in 113 leads |
| CA$10,000 | 1 in 226 leads |
Who this covers
Animals & Pets
- Veterinary clinics
- Groomers
- Pet boarding & daycare
- Dog trainers
- Pet stores
Examples of businesses in this category — our grouping, not the report’s.
How we’d run it
02
Book, don’t just inform
With conversion rates this high, the landing page should take a booking or a call in one step — not send people to a services menu.
03
Separate emergencies
Run emergency and after-hours searches as their own campaign with their own budget, so routine searches don’t eat the money.
Questions
How much does a Google Ads click cost for animals & pets?
The 2026 median was US$4.06 per click in the US — about CA$5.69 at the October 22, 2026 exchange rate. That’s 25% below the all-industry median of US$5.42.
What does a lead cost for animals & pets in Canada?
Converted from the US median, about CA$44.17 per lead (US$31.50 in the US). The report has no separate Canadian figures, so treat it as a guide — local competition and your landing page move it up or down.
How many leads does US$2,500 a month buy?
At the median cost per lead, about 79 leads a month in the US, or 57 for CA$2,500 in Canada. A stronger landing page and faster follow-up can lift that well above the median.
Similar costs
- Restaurants & Food US$30.57CA$42.86 per lead
- Automotive — Repair, Service & Parts US$29.96CA$42.01 per lead
- Arts & Entertainment US$26.84CA$37.63 per lead
Source
WordStream by LocaliQ — Google Ads Benchmarks 2026 — 13,474 US-based Google Ads and Microsoft Ads search campaigns, April 1, 2025 – March 31, 2026. Each “average” is a median, to limit the effect of outliers. All amounts in the report are in US dollars. Canadian figures convert the US medians at 1.4021 CAD per USD (Bank of Canada, October 22, 2026); the report has no separate Canadian data.
Want results better than the median?
Tell us what a customer is worth. We’ll come back with a budget, a channel plan and the numbers we expect it to return.